Staying abreast of Search Engine Optimization or SEO often feels like you’re putting in a 80-hour week. Search engines always seem to be tweaking the formulas they use to determine how your site ranks. Page Ranks change every couple of months and what was on the front page of Google this month might be on page fifty next month depending on how often the spiders make it to your site. Like it not, SEO is a huge part of marketing on the internet. In order to experience any degree of online success, you need to gain as much expertise in SEO as you can. The following outlines some strategies that your next project will benefit from. If you want to learn how to use great SEO techniques to boost your search engine rankings take a look at The Empire Formula Bonus for more information and great tips.
Give your site the most readable and legible format possible. If you have hidden buttons and people can’t find their way back to your main page easily, you have some work to do. Making your site as simple to move around in as possible will allow search engines to find it useful and relevant, which will help you immensely. If you insert as many advertisements into the site, blurring the line between what is actual content and what is not, you will find the confusion does not help you in the long run. You’ve heard the saying, ‘less is more.’ When it comes to design and ease of reading, you want to err on the side of less.
Putting a large number of keywords under images or at the bottom of your page, in white text so they matche the page’s white background are “black hat” SEO techniques that should be avoided. Spamming your website like this will just get you banned and that won’t help you at all. Whatever you do, don’t take anyone’s word that something is legitimate - make sure you know whether or not you’re getting scammed by these particular methods, or if they actually work. Stick to the good. Ditch the scams.
Here is a huge tip to help you: Anytime you place a link on your site, either internal or outbound links, make it a point to include the keyword or keyword phrase that you have picked for your site. This helps the search engines figure out which sites relate to which links and it simply reads better than inserting a “Click Here!” in the middle of a paragraph. Offering rewards for clicking on them to receive additional information, links which blend are helpful to your reading audience. Your readers will more than likely be turned off by something that says, “Click Here!” because it feels like you’re pushing a sale on them.
Search Engine Optimization boils down to just a few major points: Popularity, Text, Links and Reputation. You really won’t have to worry about much else as long as you know how to deal with these four, important factors. In fact, these should be your primary focus even if you aren’t trying to incorporate SEO. Forget about those other, SEO fly-by-night fads. They won’t last long enough for Google to put out its next page ranking. What you want to do instead is produce quality content that is easy to read. If you do this, SEO efforts will follow instinctively.